
One of Matt’s most significant cultivation breakthroughs came from switching from rockwool to coco coir – a change that dramatically improved flavor translation and overall plant health. “You have inert media versus media that microbes can thrive in,” Matt explains. “I’d always taken a synganic approach. I tried rockwool for eight hard years because one dude told me I can’t grow great weed out of rockwool, and I said, ‘Oh yes I can.’ It took me eight years to finally drop that piece of my ego and be like, ‘All right, let’s try something else.’ That first crop, I was like, ‘This is what I’ve been missing.’” The difference was immediate and profound: “It was the flavor translating from the way that it smells to the way that it smokes. That flavor translation, for me, is everything.”
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One of Matt’s most significant cultivation breakthroughs came from switching from rockwool to coco coir – a change that dramatically improved flavor translation and overall plant health. “You have inert media versus media that microbes can thrive in,” Matt explains. “I’d always taken a synganic approach. I tried rockwool for eight hard years because one dude told me I can’t grow great weed out of rockwool, and I said, ‘Oh yes I can.’ It took me eight years to finally drop that piece of my ego and be like, ‘All right, let’s try something else.’ That first crop, I was like, ‘This is what I’ve been missing.’” The difference was immediate and profound: “It was the flavor translating from the way that it smells to the way that it smokes. That flavor translation, for me, is everything.”